Many of the outfits the women wear throughout the video can be seen to be sexualising the women; they can be seen as very revealing. Van Zoonen tells us, for example, that women in the media are often constructed or are routinely depicted using problematic victim-based stereotypes. Two 100% y-axis charts were created to show the gender representation of the leads in both female-directed and male-directed films. "I wanna be your left hand man" The image of the woman, a very typical 1950's fashion style with a full face of makeup. The representation of women differ as this is shot from the perspective of a man especially exhibiting the theory of the male gaze. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. Footnote 1 Between 1980 and 2015, the number of Asian Americans doubled (from 55/0.7% to 108/1.5%) and, between the mid-1990s and 2018, the number of Native Americans tripled (from 26/0.3% to 81/1.1%). THEWOMEN OF RIPTIDE 2. The video includes many black women, and focuses on them. explore representations of gender in riptide (2013) In the music video the director portrays women as being constantly sexualised and objectified. Do not sell or share my personal information, 1. Beyonce represent herself as a strong successful yet also sexual being, She is shown wearing next to nothing in majority if the music video and is seen showing off her body sexually especially seen in the swimming pool scene, Beyonce is seen dancing in an empty swimming pool dancing sexually with her dancers following in formation. Many representations of women concentrate. RIPTIDE VS. Representation Media contexts PRODUCT CONTEXT Formation, lead single for the album Lemonade, was released the day before Beyonc performed at the Super Bowl final in February 2016. For over two. Riptide will only ever come up in Component 1 in representation question in comparison to an unseen product. Historically, only 4% of Supreme Court Justices have been . theory) with the power to control the field of social meaning and thus produce, promote, and 'implant' representations of gender. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. Representation of Gender in Riptide The video is purposefully abstract and misleading in order to interest audiences, and to keep them guessing about what the video actually means. (LogOut/ Women in riptide are represented to be patriarchally under men and object to be admired, but only certain women are to be wanted. What is a question raised in Riptide about the representation of women? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com. How is Gender Represented in Riptide and Formation. We will write a custom Assessment on Representation of gender in media specifically for you. THEORETICAL FRAMEWORK . The representation of gay men and the subversion o WMN (R block countercultural magazine project), BUDGET (T block countercultural magazine project). 298. performs or demonstrates a certain sexual identity; it . Smoking is used as a release of stress and to allow your problems to float away and forget abut them momentarily. The set of metaphors is telling us that the girl is starting to get herself into bad situations and embracing a new one. Here she is taking power and she is doing something that stereotypically a man is seen to do for a woman but because Beyonce is a powerful woman she is subverting those stereotypes and sending the message that women can do just as much as men. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. 27 Q . You can read the details below. By whitelisting SlideShare on your ad-blocker, you are supporting our community of content creators. women in renaissance art: gender, representation, identity Paola Tinagli gives a general overview of women as subject-matter in Italian Renaissance painting. This idea can also be seen in Beyonces Formation video. This was supported with the movies leading up to this time period where women were always seen as the character that needed rescuing. It also subverts some music video conventions whilst adhering to others. She shows this by being confident of her body and of her roots singing that she is proud of her negro nose with Jackson five nostrils. Her facial expression was completely dead inside and like she had no strength to continue. In Vance Joys Riptide video women are being represented an object to be watched, we can link the video with the male gaze theory where women are presented in a way that seems to be simply for the pleasure of the male viewers. The music video of Beyonces single enhancing awareness of female rights and black empowerment, highlights the strength of women however does show evidence to the theory of Bell Hooks, believing the artist is an anti feminist terrorist as she sexualises herself and the company of females in the video. A simplified representation of a social group, constructed by exaggerating physical . 1 ideology that is presented in the video is that women are vulnerable, women are represented as being a stereotypical 'Damsel in Distress'. Gender Representations and Digital Media. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. MS slow POV shot of woman removing swimming costume is critical of the sexualisation commonplace in music videos, and highly critical of the representation of body types. By accepting, you agree to the updated privacy policy. In both Beyonc's 'Formation' and Vance Joy's 'Riptide' gender is both portrayed in similar yet different ways. So this could have reflected what was popular in those times. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. This supports Laura Mulveys theory of Male Gazestrongly suggests the act of depicting women in forms of visual arts and literature by the representation of women as sexual objects for the enjoyment of the masculine viewer. Alternatively, if we are relating this to the lyrics of the song it can be seen as how the relationship is slowly destroying her, making her the weaker sex in the relationship, which again is stereotypical in the media industry. While arguably the video to Riptide by Vance Joy reinforces a range of troubling patriarchal and fetishistic representations of women being tormented and attacked, it is very possible that the video is criticising the role of women within music videos, within horror films, and within society. Riptide - Narrative Codes and Conventions 1. Click here to review the details. First of all, in Formation Beyonc is portrayed in two ways: Now, this at first is a little bit confusing, due to Beyonc wanting Formation to be a Black Power Anthem. One example of this is during the interlude Beyonc is hanging out of an El Camino truck, with a Voice Over of a man saying Oooh Yeah I like That. In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. Women and men representation in media. In Formation the representation of gender is shown through the narrative of a bold black woman. By accepting, you agree to the updated privacy policy. affected the gender representation in movies before which is mentioned in the literature review chapter. This could be due to that there are links to the song taking part in a patriarchal society. (LogOut/ In 2018, women comprised anywhere from 11% to 40% of . 2. For those not watching here's the spoiler: in 66 drawings of fire-fighters, surgeons, and pilots 61 were of men and 5 were of women. Illustrations were few in number, but showed greater female representation. Consistent shots of hands and feet which objectify women and dehumanises them as we do not know anything about these women. This is conveyed to the audience through the deterioration of the female singers make up. For example, when the line discussing the riptide is sung,a visual representation of a riptide is presented on screen. Activate your 30 day free trialto unlock unlimited reading. We've encountered a problem, please try again. "normal" in terms of gender, race, and sexuality (Gow, 1996; Jhally, 2007). However, are the tales being told complete and accurate accounts of what it means to be male or female, black or white? "This is a mess, but it's a mess on purpose": dark Algorithmic singularity in a cold, uncaring world. My powerpoint on representation in formation vs riptide. It also challenges it too as it says that women are also quite sexualized but in this, they aren, Carried and supported by the male character, typically like a damsel in distress. As they watch, members of a culture learn who they are supposed to be, what they should look like, and what they should do to fit in (Sipiora, 1991). Due to time restraints the movies which will be analyzed in this thesis are Sex and the City 1 and 2. This also links with Propps character theory as the female in the video is seen to be in danger and needs saving through the stereotypical male figure, the hero. The Formation music video, directed by Melina Matsoukas, was released with the song. However, "gendering representation" is not only concerned with the sex of the . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Design a site like this with WordPress.com. Does the representation of Beyonc in The sword is a medium length xiphos (a Greek one-handed double edged sword). Mini Mini Mock on Humans - Binary Oppositions Question: According to Claude Levi Strauss, texts convey their meanings through a system of binary oppositions. Online Marketing For Your Business riptide representation of gender Vance has stated in interviews that "riptide" also refers to the name of a hotel he and his family used to stay at in his youth. Women in this video are generally shown to be victimised and objectified. Objectifying women: The camera is often the voyeur to women's mistreatment. DESCRIPTIVE REPRESENTATION. This music video has won numerous awards In contrast, the video for Riptide represents women very stereotypically in terms of being vulnerable and victimised. However this video can be seen as challenging gender representation. Create your own unique website with customizable templates. When she was subject to the forms of abuse and the scene made a jump-cut to the makeup being smeared, her facial expressions were tears going down her face and an overall a sad and upset look, like she had no power whatsoever, and so ultimately amplified the effect of spreading awareness and giving a bigger impact on this ubiquitous conundrum. The image of her is large in size and so makes her seem like she is powerful. This gesture could draw reference to the use of women's bodies to sell media products, MS of woman puling free of ropes. The music video is presenting itself as a short film. Master shot of woman singing, and slowly losing her makeup between shots. Her lip syncing goes wrong throughout the video and does get worse as the video progresses along with the wrong subtitles. (LogOut/ It appears that you have an ad-blocker running. Consider how representations embody values, attitudes, beliefs and messages: Whilst Beyonc is offering subversive (or at least politically motivated) comments about race, candidates might be asked to consider ways in which she is reinforcing some attitudes and values in relation to gender. In this shot Beyonc is looking directly at the camera in a subtly seductive way, it could be argued that in this shot we are looking through the male gaze. Presents a parody of sexism in music videos (close up "how to photograph girls," connotes that women are purely presented to be looked at by a heterosexual male audience). Required fields are marked *. The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Could be used as a stimulus to explore the seemingly contradictory messages about gender in the video. This video from the Drawing the Future team speaks volumes. Clipping is a handy way to collect important slides you want to go back to later. His music can be categorised as fitting into indie folk-pop genre. Free access to premium services like Tuneln, Mubi and more. . The construction of gender goes on today through various technologies of gender (e.g. Beyonce shows people that women can still be in tune with their feminine sexual side, instead of oppressing that femininity to be successful in a male dominated world. Riptide (intertextuality) March 22, 2018 How does the video to Riptide encode feminist ideology? Dressed in small blouse and even smaller shorts, MS of woman in a graveyard, low key natural lighting connotes death, misery, darkness and destruction. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. Footnote 3. (LogOut/ I believe that women in the riptide video are constantly shown as skinny, white and blonde showing to viewers that not all women should be admired, that only one particular look should be idolised, it doesnt show the full diversity and beauty with being a different colour or size. It can also reveal the ideologies and viewpoints of producers, such as newspapers - especially when bias exists - which is more common in right wing products. Furthermore, as the music video goes on, the woman is shown to be. Activate your 30 day free trialto continue reading. However there are some stages in this music video that Beyonc is sexualised and portrayed in a way that contradicts the ideas and messages of the lyrics in the song itself. As she stands in the middle of the two black men besides her it enhances her power in comparison to the men, going against the stereotypically outlook on equality of gender. REPRESENTAT ION Gender: Binary opposites exist with regard to representations of gender in her videos, as she is represented as a strong, empowered woman while being sexually objectified through codes of clothing, narrative situations and provocative dance moves. In this post we will be breaking down the similarities and differences in both music videos. (LogOut/ However the male character also has his hand up, suggesting he's protecting himself from something, which shows his vulnerability too. A sexual revolution, with the introduction of abortion laws, marriage laws, contraception. Representation Of Women In The Music Industry, Representation of ethnic minorities in media, Youth sub cultures tumblr blog for miss, Representation of Beyonce's star image in formation, Characters and their representation final, African American Women: In Film and Music, images b heart paper complete_ change fig numbers.pptx, Calculus with Theory, Problem Set Solutions 6.pptx, HSK 1 Chinese Grammar V2021 (2023 Updates) Sample.pdf, pedagogicalgrammar-140112113054-phpapp02.pptx, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. COMPARE THE CHOICES THAT HAVE Along with the main focus on females, the woman are dancing and embracing their black culture, overall expressing themselves in a way which can be seen as empowering to women. Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of how females are portrayed within the media, inevitably being objectified and seen as mens eye enjoyment for the opposite gender. People can interpret this many of ways; they can see it as the male gaze being brought into the song, or counteractively, see it as a way for independent female figures to express themselves through what they wear. There was also a second wave of feminism that came into play at this time too, where women were made more powerful the before. Beyonce shows people that women can still be in tune with their feminine sexual side, instead of oppressing that femininity to be successful in a male dominated world. Riptide Representation Vlog. Within Beyonces Formation video gender is being represented in many different ways that ultimately add to the meaning of the actual lyrics. Gender representation in Formation and Riptide Formation was a head track for the monumental "Lemonade' album, the entire theme is based around racial and gender equality. It appears that you have an ad-blocker running. Objectives for RipTide To understand the processes through which meanings are established through intertextuality To analyse how audiences respond to this aspect of media language To analyse the way meaning is created through micro elements To know the codes and conventions of music video and how genre develops over time To explore the significance . This might include supporting media outlets that prioritize diverse representation and inclusive coverage, and . This can be seen as the male gaze through these shots as the woman is not shown to have an identity and rather be seen for the features she possess. The gendered dimension of representation is evident regarding the actors; because the represented and the representatives by definition have a sex and a gender, representation is not immune to being structured by hierarchical relations between men and women. We've updated our privacy policy. Gender in Riptide 1. The representation of women differ as this is shot from the perspective of a man especially exhibiting the theory of the male gaze. This is where the idea of a sex object comes in. Codes and conventions of pop music videos, Lesson 6 examining the hero and villain, Recombinant DNA Technology- Study of cloning vectors.pptx, businessenglish-150120092240-conversion-gate02.pptx, Calculus with Theory, Problem Set Solutions 6.pptx, HSK 1 Chinese Grammar V2021 (2023 Updates) Sample.pdf, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. Introduction A-Level Media - Riptide by Vance Joy - Representation Mrs Fisher 16.8K subscribers Subscribe 25K views 3 years ago Eduqas A-Level Media Set Texts A guide to representation in this. Clipping is a handy way to collect important slides you want to go back to later. Representation - Beyonce is represented as strong, and powerful towards the audience this is shown through her use of Direct address, giving a different insight on societys view of women, also giving power to her culture, this is shown through her code of clothes and body language being able to act more freely and how she likes not how she should Riptide: Riptide subverts and conforms to the feminist theories: The video seems to be reinforcing a sense of patriarchal domination through the objectification of women. In 'Formation' there are a lot of binary opposites seen throughout through Beyonce's representation of herself as a powerful woman and at the same time she is sexualizing and objectifying herself and the The Advert reflects Van Zoonens theory that women are shown as quite domestic. And so the woman was filmed smoking by the ocean, which shows that there was some sort of stress accumulating up within her and she had to release some stress. In the music video, the singer manifests her aspects on the inequality of gender and the superiority of women. Suits are associated with businessmen and have a high status They are both represented wearing an American flag as a badge, representing them as patriotic and associates them with American. Free access to premium services like Tuneln, Mubi and more. This also links to the flag in the background adding to a sense of American-ism Do not sell or share my personal information. Reference List. We wanted to determine if the gender of the director influenced the gender of the lead of a film. Around the world, women are far less likely than men to be seen in the media. Video game production is a collaborative and detailed process. Riptide do not challenge the sexualisation of women they conform to the typical sexual representation of women by including the a mid shot of a woman undressing which appeals to the theory of bell hooks and the struggle of femininity as this disregards the theory and sort of supports it as the woman is represented sexua Post a Comment Read more Judith Butler disagrees, she says 'Gender is the repeated stylisation of the body, a set of repeated acts within a highly rigid regulatory frame that congeal over time to produce the appearance of substance' which simplifies to- Gender roles are constructed by society Representation of Women in Riptide - Vance Joy (Music Video) 1 ideology that is presented in the video is that women are vulne. The representation of gender in both Formation and Riptide can be seen as conflicting ideas between feminism and sexualising women. For context, gender biases persist in all major forms of media. Your email address will not be published. Her head is back which suggests vulnerability and a sense that she is being sexualized; tight dress too. On the other hand, the representation of women in Riptide can be seen as empowering to women, presenting them as able to be their own hero (going against Propps character theory). We've updated our privacy policy. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. A study from Dr Susan Wilbraham and Elizabeth Caldwell at the Universities of Cumbria and Hudderfield . Digital media had and has even now an . This can be seen through the clip of the woman untying herself and therefore saving herself. Many shots put the audience in to an uncomfortable mode of address, Second beach shot of woman in MS smoking, suddenly turns to the audience and directly addresses them, positioning the target audience as the 'danger' and as a threatening figure. EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION B VOGUE AND THE BIG ISSUE, ASY1 Media Studies C1SA Kiss of the Vampire: language and representation, C1SA Beyonc Formation A2Y2 A level Media Studies, ASY1 Media Studies C1SA Tide Language and Representation, EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION A LIFE ON MARS AND THE BRIDGE, Bell hooks "Communion" by nicole and becky, EDUQAS MEDIA STUDIES A LEVEL COMPONENT TWO SECTION C ZOELLA AND ATTITUDE, A2 representation theory feminism and the media, Kevin boyd media as a social institution, Exam lessons 3 (representation) - Section A A2 Media Exam. RIPTIDE Stereotypical women portrayal: blonde, skinny and tanned, showing her undressing from swimsuit, proving her objectification as she is deemed sexualised Representation of the sexualising and stereotyping of females is brought to the attention of the audience early on in the music video, as the character undresses her swimsuit it is following the convention of BEEN MADE IN THE Vance Joy - Riptide - Representation of Gender Instances when women are presented as 'objects' There is evidence of voyeuristic treatment of the female body as in one shot a woma. Source: The Nobel Foundation (Data as of 2019); Progress on the Sustainable Development Goals: The gender snapshot 2019, UN Women Journalism. . This gender-imbalanced picture of society can reinforce and perpetuate harmful gender stereotypes. Supporting the interpretation of going against the stereotypical view f females, when the female is escaping being tied to a tree by a rope, it conveys her power and independence as she is going against the dominance of a man, they become unstuck also groups females as they denoting the power of women and being brave enough to leave a relationship. It perceives women as being affected by relationships worse than men, making them the less inferior gender, however one could argue that the decreasing of appeal from her make up could infer guilt as her escape from the relationship shown in the music video, empowering her role as the powerful one in regards to leaving. In one shot a woman with her back to the camera undresses out of her swimming suit and there is a number of instances where we see disembodied, isolated sections of womens bodies such as bare feet running away or feminine hands being dragged out of shot. Low angle M/S of woman holding arms in a gesture that connotes power, M/S of blonde woman bound in MES of tight ropes connotes the restrictions that women face in society, and is critical of the notion of women as a weaker sex connotative of being tied down with maternal responsibilities etc, Video lacks anchorage which forces audience to make own assumptions, simultaneously providing sexual gratification for male heterosexual audience, but also consistently informs the audience that scopophilia is creepy and not OK, Ironic representation of patriarchal hegemony M/S man standing in front of woman with torch in exaggerated pose and situation graveyard, Sexualised images utilised as referential codes significant amount of film references draws attention to the negative representation of women in cinema, C/U woman singing connotations of rebellion and agency, Music video lacks anchorage, forcing the audience to make own assumptions about the representations of women, M/S gagged woman escaping from ropes lacks sexualised elements, and is presented purely as upsetting and challenging to the heterosexual male audience, Ultimately the video is highly polysemic and most of all SUBVERSIVE of the hegemonic ideological perspectives normally seen in music videos. These interpretations link to Bell Hooks feminist theory; it is unclear if feminism is a main priority to the idea behind the video or simply a way of marginalising off the mindset.